The aftermath of Sunday's big fight after the Cup race at Texas has led to the rise of a Twitter trend known as "Harvicking". This is defined as "the act of pushing someone from behind." It is named after Kevin Harvick, who pushed Brad Keselowski as Jeff Gordon was walking up to Keselowski's car to confront him. For this reason, many fans have credited Harvick with triggering the fight between Keselowski and Gordon, and this is how #Harvicking quickly became a trending hashtag on Twitter. Many NASCAR fans and figures, including most popular driver Dale Earnhardt Jr., posted their own versions of Harvicking in tweets on Monday. Interestingly, it was Keselowski who helped make Twitter a prime social media outlet for NASCAR during the 2012 Daytona 500, when he posted a photo from his car of the fiery aftermath of Juan Pablo Montoya's crash into a jet dryer, a tweet that earned him thousands of followers in a few hours.
Some people believe that NASCAR is trying to make fighting seem like a good thing, and they are trying to use this as another thing to get their ratings up and create yet another side-story for the already dramatic Chase for the Sprint Cup. These people are upset because they think NASCAR should focus more on racing and less on what they see as manufactured drama. Nevertheless, Harvicking has already been immortalized on some websites that explicitly state "the 2014 AAA Texas 500" as its origin, and it has created another fine social media moment for NASCAR on Twitter.
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